The Vayda Jane Difference

Come see why over 510+ brides have chosen Vayda Jane since opening our doors in 2019.

Vayda Jane Bridal team

Hello there, bride to be!

We are a bridal boutique in Downtown Effingham Illinois

Established in 2019 to assist brides in finding their dream dress for one of the most magical days of their lives. Making you look and feel beautiful is our passion.

One On One Styling

Because you deserve our full attention on one of the most important days of your life.


  • "I had the absolute best experience at Vayda Jane Bridal! Jodi was so helpful and made the process effortless! Shelby also made great suggestions and helped make the day so special for me! I loved that as the owner of the business she was so involved and genuine! I was nervous that the process would be stressful but it was anything but that! I am so glad I went to Vayda Jane Bridal to find my dream dress and I would HIGHLY recommend it to anyone looking for the perfect dress ❤️."

    - Camryn H.

  • "I worked with Shelby (the owner of Vayda Jane) and she was AMAZING! Between my ever changing/hectic work schedule and things with COVID, Shelby was so accommodating and worked around my schedule. She has a great selection and is very knowledgeable about everything she carries. Shelby has great taste and is so sweet, I had no problem trusting her opinions and/or advice. I didn't know Shelby before going into Vayda Jane, but while I was there, I felt like she was another one of my girl friends helping me pick out my dress (while still maintaining a high level of professionalism). I cannot say enough good things about Shelby and Vayda Jane!"

    - Chelsea D.

  • "I had an AMAZING experience with Shelby at Vayda Jane. Shelby has so many dresses and truly hand picks dresses for you based off of your style. She is so personable and gets to know you to make the dress perfect for you. Shelby made this dress buying experience so fun and effortless. She had a natural eye and style for all brides and made my dress shopping experience the best! I highly recommend her and her staff for your dream dress!! 😊"

    - Sydney H.

  • "My experience was absolutely amazing! The shop is absolutely adorable and the staff was right there to help. Even grabbing extra dresses I saw that I thought I may like. Can't wait to go back for my final fitting and to get accessories!"

    - Hannah S.

  • "Vayda Jane Bridal is Effingham's top bridal shop. Shelby and her staff are wonderful, helpful, and so sweet. I found my dream dress with ease, and there is so much variety to choose from. Even in the bridesmaid section! The store itself is stunning. You will not be disappointed when you choose Vayda Jane Bridal. Not only are you shopping local, you're also bound to find exactly what you're looking for."

    - Kaitlin C.

  • "Amazing experience. My stylist was so personable and did not show any kind of judgment, like so many other bridal stores do. Absolutely recommend."

    - Jenna W.

  • "Shelby is an absolute sweetheart and made this experience amazing! I felt a princess in every dress, she has amazing options to choice from! I can’t thank you enough for everything!!"

    - Hannah K.

  • "EXCELLENT customer service!! Shelby went above and beyond to make it an enjoyable experience! I had a last minute freak out and she immediately accommodated me after hours, same day I messaged her. She is seriously so kind and caring! She reached out personally after my appointment just to check in. Highly, HIGHLY RECOMMEND!!"

    - Nikki V.

  • "Vayda Jane staff really made your experience feel easy. They felt like family. I was just a walk in but they got me right in and helped me find dresses that I really loved. They go above and beyond to make you feel special. I highly highly recommend!"

    - Morgan P.

  • "Hands down the easiest and comforting place to find your dream dress! Shelby helped me and was so helpful! Highly recommend 💗"

    - Sadie N.

Let us help you find your dream dress!

We take the stress out of saying YES to the dress!


Bridesmaids Dresses

When a bride becomes a Vayda Jane Bride, her bridesmaids will receive 15% off their dresses!


Real Brides

Featuring our stunning #VaydaJaneBrides!