About Us

Hello there, bride to be!

Vayda Jane Bridal was created in 2019 by Shelby Hinterscher. She had a vision for many years of a picturesque wedding dress boutique in the heart of small town Effingham, Illinois.

With a background in wedding consulting and coordination, Shelby knows how meaningful full service consulting can be to a bride. She has focused on hand selecting each wedding dress with quality and modern designs in mind. Shelby is also familiar with local venues. Therefore, the entire staff will be able to help create the beautiful ‘match’ for your venue and dress combination as well as your own personal unique style.

Shelby Hinterscher - Vayda Jane Bridal

Shelby Hinterscher


Jodi Thoele - Vayda Jane Bridal

Jodi Thoele


Amanda Tucker - Vayda Jane Bridal

Amanda Tucker

Bridal Consultant

Leah Goldstein - Vayda Jane Bridal

Leah Goldstein

Bridal Consultant

Kaylynn Moeller - Vayda Jane Bridal

Kaylynn Moeller

Bridal Consultant

Macie Hendrix - Vayda Jane Bridal

Macie Hendrix

Bridal Consultant