About Us

Hello there, bride to be!

Vayda Jane Bridal was created in 2019 by Shelby Hinterscher. She had a vision for many years of a picturesque wedding dress boutique in the heart of small town Effingham, Illinois.

With a background in wedding consulting and coordination, Shelby knows how meaningful full service consulting can be to a bride. She has focused on hand selecting each wedding dress with quality and modern designs in mind. Shelby is also familiar with local venues. Therefore, the entire staff will be able to help create the beautiful ‘match’ for your venue and dress combination as well as your own personal unique style.

Shelby Hinterscher  - Vayda Jane Bridal

Shelby Hinterscher


Kaylynn Moeller  - Vayda Jane Bridal

Kaylynn Moeller

Store Manager

Calla Hill - Vayda Jane Bridal

Calla Hill

Bridal Consultant

Megan Koenig - Vayda Jane Bridal

Megan Koenig

Bridal Consultant

Bailey Hoedebecke - Vayda Jane Bridal

Bailey Hoedebecke

Assistant Manager

Natashia Lampe - Vayda Jane Bridal

Natashia Lampe

Bridal Consultant

Paige Wendling  - Vayda Jane Bridal

Paige Wendling

Bridal Consultant

Hannah Reed  - Vayda Jane Bridal

Hannah Reed

Bridal Consultant

Jozlyn Haycraft  - Vayda Jane Bridal

Jozlyn Haycraft

Bridal Consultant

Allie Krutsinger - Vayda Jane Bridal

Allie Krutsinger

Bridal Consultant

Photo's provided by Moe's Photos