About Us

Hello there, bride to be!


Vayda Jane Bridal owner and family

Vayda Jane Bridal was created in 2019 by Shelby Hinterscher. She had a vision for many years of a picturesque wedding dress boutique in the heart of small town Effingham, Illinois.

With a background in wedding consulting and coordination, Shelby knows how meaningful full service consulting can be to a bride. She has focused on hand selecting each wedding dress with quality and modern designs in mind. Shelby is also familiar with local venues. Therefore, she will be able to help create the beautiful ‘match’ for your venue and dress combination as well as your own personal unique style.

If Shelby isn’t assisting a bride in finding the perfect wedding dress, she enjoys shopping, decorating, praising the Lord for this wonderful life and most importantly, spending time with her husband and their two boys.