Book an Appointment

We are beyond thrilled to provide our one of a kind complimentary styling services to help style your personal uniqueness. We want the moment you say yes to the dress to be one that you will remember and cherish for the rest of your life. We cannot wait to meet you and help your wedding dress vision come to life!

Currently, we carry sizes 4-32 in store. After finding your dream dress, we will take your measurements and order the dress completely custom for you.

What to Expect


  • "I had the absolute best experience at Vayda Jane Bridal! Jodi was so helpful and made the process effortless! Shelby also made great suggestions and helped make the day so special for me! I loved that as the owner of the business she was so involved and genuine! I was nervous that the process would be stressful but it was anything but that! I am so glad I went to Vayda Jane Bridal to find my dream dress and I would HIGHLY recommend it to anyone looking for the perfect dress ❤️."

    - Camryn H.

  • "I worked with Shelby (the owner of Vayda Jane) and she was AMAZING! Between my ever changing/hectic work schedule and things with COVID, Shelby was so accommodating and worked around my schedule. She has a great selection and is very knowledgeable about everything she carries. Shelby has great taste and is so sweet, I had no problem trusting her opinions and/or advice. I didn't know Shelby before going into Vayda Jane, but while I was there, I felt like she was another one of my girl friends helping me pick out my dress (while still maintaining a high level of professionalism). I cannot say enough good things about Shelby and Vayda Jane!"

    - Chelsea D.

  • "I had an AMAZING experience with Shelby at Vayda Jane. Shelby has so many dresses and truly hand picks dresses for you based off of your style. She is so personable and gets to know you to make the dress perfect for you. Shelby made this dress buying experience so fun and effortless. She had a natural eye and style for all brides and made my dress shopping experience the best! I highly recommend her and her staff for your dream dress!! 😊"

    - Sydney H.

  • "My experience was absolutely amazing! The shop is absolutely adorable and the staff was right there to help. Even grabbing extra dresses I saw that I thought I may like. Can't wait to go back for my final fitting and to get accessories!"

    - Hannah S.

  • "Vayda Jane Bridal is Effingham's top bridal shop. Shelby and her staff are wonderful, helpful, and so sweet. I found my dream dress with ease, and there is so much variety to choose from. Even in the bridesmaid section! The store itself is stunning. You will not be disappointed when you choose Vayda Jane Bridal. Not only are you shopping local, you're also bound to find exactly what you're looking for."

    - Kaitlin C.

  • "Amazing experience. My stylist was so personable and did not show any kind of judgment, like so many other bridal stores do. Absolutely recommend."

    - Jenna W.

  • "Shelby is an absolute sweetheart and made this experience amazing! I felt a princess in every dress, she has amazing options to choice from! I can’t thank you enough for everything!!"

    - Hannah K.

  • "EXCELLENT customer service!! Shelby went above and beyond to make it an enjoyable experience! I had a last minute freak out and she immediately accommodated me after hours, same day I messaged her. She is seriously so kind and caring! She reached out personally after my appointment just to check in. Highly, HIGHLY RECOMMEND!!"

    - Nikki V.

  • "Vayda Jane staff really made your experience feel easy. They felt like family. I was just a walk in but they got me right in and helped me find dresses that I really loved. They go above and beyond to make you feel special. I highly highly recommend!"

    - Morgan P.

  • "Hands down the easiest and comforting place to find your dream dress! Shelby helped me and was so helpful! Highly recommend 💗"

    - Sadie N.

    VIP Bridal Appointment

    3 hours 30 minutes

    Do you love to celebrate? Would you love to hangout with your closest loved ones and feel at home during your bridal appointment? We are here to help! Our 100% private suite includes a 3.5 hour appointment for the bride & her maids with an expert bridal stylist to help find your dream dress!

    Bridal Appointment

    1 hour 30 minutes

    Come experience our one-on-one bridal styling experience! Your personalized dressing room will be waiting for you when you arrive once you fill out a bridal survey. Your own personal consultant will guide you through the entire appointment and help you find THE ONE!

    Accessory Appointment

    45 minutes

    Need a veil/shoes or accessories? Let us help you figure out and find those final touches!

    Bridesmaid Appointment

    1 hour 15 minutes

    Let us help you figure out style and color with all of your bridesmaids. Near or far we can help your favorite girls find their bridesmaid dress!

    Dress Pickup Appointment

    30 minutes

    Your gown has arrived now. It's time to meet in person!